Pinterests New Web Analytics Tool Is Designed for Website Owners Not Users

Pinterest is still getting more and more popular, but like most new popular sites, it's not actually making much money. But it's planning to change that, the launch of a new analytics tool may be a sign of things to come.

The interesting thing about the new tool is that it's designed for websites not Pinterest users, it allows website owners to determine who has been pinning the most, what content is the most popular and, crucially, how much traffic each pin generates.

"We’re pleased to announce Pinterest Web Analytics, a first step towards doing just that. Web Analytics gives site owners insights into how people are interacting with pins that originate from their websites," Pinterest announced.

You need to verify your website for this to work. The advantages of verifying the website is that you can also control how people pin stuff from your site as well.