Pinch Media, the specialist in mobile analytics, has posted a neat slideshow that offers all the knowledge the company has gained since the App Store went online. Tracking the venue up close, Pinch Media claims that you can learn a thing or two. Care to know what those are?
“Since AppStore's launch, Pinch Media has provided developers with an analytics library to monitor app usage – unique users, sessions, usage time etc,” the company's slideshow begins. “Since AppStore's launch we've also been collecting every bit of detail possible from the App Store – rankings, price changes, you name it – and tying it back to our analytics.”
Pinch Media continues, saying that “Our stuff's in a few hundred applications right now – it's been in the #1 free and paid application several time each, and has been in at least ten of the top 100 free applications for a while now. With all of this data, you learn a few things.”
According to Pinch Media, the advantage of appearing on a top 100 list increases daily new users by an average of 2.3x. Greater gains result from appearing in the top 25 and top 100 lists – more variable, but often an order of magnitude, Pinch Media asserts. However, the advertising-focused firm claims this is not permanent. Apple's App Store is structured for maximum turnover, according to the analysis.
Other noteworthy stuff (advice) for developers looking to make it in the App Store includes:
- Don't mess with a positive download trend - Decreasing price is often worthwhile - After you've been broadly exposed, experiments have less effect.
Founded by Greg Yardley and Jesse Rohland in April 2008, Pinch Media is based in the NYC area. Pinch Media builds free tools for iPhone SDK developers, allowing them to focus on what's important about the apps. The company's first product, Pinch Analytics, is aimed at iPhone application developers as a free-hosted analytics service.
Basically, the tool lets you, as a developer, track how your applications are used: it will track the number of unique, active users, the length of time your application is being used and, if enabled, the geographic location of your users, and so on. The software must be integrated with the iPhone Software Development Kit (SDK). Pinch Media's software is specifically crafted to help devs see how many people buy and use their applications.
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