The last time PETA decided to mix and match species in order to convince people to become vegetarians was for Thanksgiving.
Now that Christmas is just around the corner, this green-oriented group saw fit to once again try and raise awareness with respect to how all animals, not just pets, need to be respected and loved.
Hence the weird cat-turkey hybrid staring in the picture above. The accompanying message is pretty straightforward: “Kids: If you wouldn't eat your cat, why eat a turkey?”
It is PETA's hope that their billboard will make children reconsider the way they feel about Christmas roasts and steaks, and that they will opt for vegan meals instead.
“Kids love animals, and if they thought about how turkeys feel pain and fear just as cats and dogs do, they'd trade in their drumsticks for Tofurky in a heartbeat,” argues Lindsay Rajt, PETA's associate director of campaigns.