Apple presents a one-minute clip showcasing iPhone photography at its best

Apr 26, 2013 11:33 GMT  ·  By

A new TV ad promoting the iPhone’s camera is airing in the US. Featuring soft piano riff and natural people acting natural, the new spot is arguably one of Apple’s best.

Apple’s TV commercials hit the skids in recent months. Examples range from the uninspired Genius ads to the noisy iPad commercials that lacked the originality expected from the Cupertino giant.

A new iPhone ad is now airing in America, and it seems to suggest Apple has moved past this unfortunate moment in its advertising business.

Appropriately dubbed “Photos Every Day,” the 1-minute clip showcases iPhone photography in the most interesting places on the planet – the kind of stuff that has you thinking “this is happening right now.” And it most probably is.

Hit the play button above, or watch the commercial on Apple’s very own site at this link here.