14 DAY TRIAL // Being the most complete traffic statistics service around, Google Analytics has found its way inside many good or bad services on the web. PhotoShelter, a complete website for photographers to buy, sell, showcase, host, archive, etc. images, has announced a new toolkit based on a Google Analytics implementation.
Recognized as one of the best tools around to build and host a photography (or graphics) portfolio, PhotoShelter provides a great website builder geared towards great image presentation. A few months ago, we reported about DeviantArt's portfolios builder “Da Portfolio.” Judging by their being similar (but with an edge for PhotoShelter), we might say that we've found DevianArt's inspiration source.
But the differences between these two services don't stop here. The recent tool released by PhotoShelter (check that out here) offers a great way to implement Google Analytics inside a designer's blog to offer them a complete list of statistics on which they can base their later actions regarding their website development.
Called Google Analytics for Photographers, the tool is comprised of several little e-books that will show users how to install, read, interpret, set benchmarks and metrics for the designer's portfolio. PhotoShelter's CEO Allen Murabayashi will also present o series of online seminaries (registration here) called Webinars were they and PhotoShelter staff will answer questions or present tutorials on maximizing the tool's potential.
"Smart photographers are realizing that a website is much more than just a digital portfolio where you show pretty pictures, but rather a powerful marketing tool that requires constant optimization,” said Allen Murabayashi, PhotoShelter CEO, “When a photographer adds Google Analytics, they gain the same type of data that the world’s greatest marketing organizations are using to make their websites more effective. This free kit provides serious photographers with a simple guide to using Google Analytics for their websites.”