14 DAY TRIAL // Thor and Loki in Marvel’s comic book-inspired universe have been raised as brothers but, as fans found out in the first “Thor” movie, Loki was adopted. This makes gay fan-fiction ok and, at the same time, the poster above, accidentally used for the real thing at a Chinese theater, a possibility.
The story behind the epic photo above is that it’s not a real poster for “Thor: The Dark World” from Marvel, the second installment in the franchise.
In the original poster, where Loki (Tom Hiddleston) stands was Natalie Portman’s human character, whom Thor (Chris Hemsworth) is protecting against some unseen danger.
Still, someone at a theater in Shanghai thought the art was legit, so they put it up outside the venue. I imagine fans who saw it had a blast with it before someone thought of uploading it on Reddit, so we can all have some fun.
Had Marvel set out to launch a viral campaign, it would have probably failed to reach so many people as this (probably honest) mistake has.
“Thor: The Dark World” is now out in theaters.