At CES 2007 Philips Electronics has demonstrated a 3D content-enabling software which was written especially for converting existing high-definition 2D video footage into 3D for visualization on Philips' 3D displays. Philips' 3D displays are using a technology called "WOWvx" in order to deliver 3D effects without having to use special filters. These professional displays will probably be used in large commercial spaces where they can immediately catch your attention.

In order to further develop the 3D segment, Philips has released a suite of 3D content-enabling software which is capable of turning 2D content into 3D images that are shown on the "WOWvx" displays. This development tool uses 2D to 3D OpenGL extensions as well as 2-channels to 3D audio expanders.

At CES, Philips has shown 2D HD video converted into 3D using this very software but they also insisted on the fact that 3D videos can be filmed directly using the stereoscopy effect. Philips has shown a production that was created using a stereo HD two camera setup (2 cameras having a slight difference in angle in order to simulate the depth of field).

Philips' WOWvx 3D content enabling software, Open GL Control and the 3D animation software plug-in will be available on a matter of days now but the company will also provide the tools needed to convert 2D content into 3D content. Philips says it will offer the tools in March but selected customers should get their hands on the software even sooner. What remains to be seen is just how good it is, since no other tests using this technology have been made (except the one showcased by Philips).