Having already revolutionized the television viewing experience with the original Pixel Plus and Ambilight picture enhancement technologies, Philips has made on-screen images even more lifelike and realistic with second-generation versions, being introduced on the latest Philips FlatTVs now going on sale.

Pixel Plus 2 HD pushes video processing technology to its limits, providing ultimate sharpness, true natural detail, brilliant colors and incredible depth impression. It almost doubles the processing power on improving HD signals, altering each pixel of the incoming picture to better match the surrounding pixels. The result has to be seen to be believed.

Ambilight technology already improves perceived picture quality and delivers a more immersive viewing experience. The technology analyzes - in real time - the incoming television signals and produces background lighting to match images displayed on the screen.


Philips' Pixel Plus 2 HD and Ambilight 2 technologies are being in three new Cineos-badged LCD FlatTVs this year - the 42-inch (106cm) 42PF9830, 37-inch (94cm) 37PF9830 and 32-inch (81cm) 32PF9830. All three sets are HD ready*, with the 37- and 42-inch incorporating a 1920 x 1080p HD panel for the supreme high definition TV experience.


Philips' new Cineos FlatTVs offer consumers an attractive television experience that is also easy to live with in the home. The sets are finished in a high-quality glass and metal casing, mounted on a steel-effect plinth, which includes a motorized swivel action. Using the remote control, the TV can be rotated through 30 degrees, left or right, enabling viewers to choose the perfect viewing angle.


Philips Cineos FlatTVs are as easy to install as they are to operate. To make the installation process even more simple, Philips has designed an intuitive and interactive on-screen tool which allows viewers to set up the TV according to their personal taste. The tool consists of five split-screen stages; in each split screen the user can select their preferred setting for brightness, contrast, colour, skin tone and sharpness. This also adds to the comfort benefit delivered by Ambilight, as it ensures that viewers can set their FlatTV up to suit their eyesight.

The three new Philips Cineos FlatTVs with Pixel Plus 2 HD and Ambilight 2 go on sale in Europe from the summer onwards.


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