Today, Phase One announces no less than three new digital backs as well as the company's commitment to business openness and customer insight.

With the announcement of three new backs and revolutionary new technology, the opportunities for professional shooters are huge. Now they are able to:

- Much better evaluate and protect the value of their digital camera investment. This is ensured with the new ability to upgrade existing digital solutions, and by having full insight into the product roadmap from top suppliers of digital solutions. This is especially important since the digital development is much faster than for camera bodies and lenses.
- Deliver higher image quality than ever before in advertising, fashion and portrait
- Dramatically increase the productivity of their workflow, this includes better teamwork with art directors, models and clients.
- Completely rely on the digital storage media for the data integrity, as they now guarantee that any captured image data can be retrieved.

Digital back features

The first two backs to enter the market are the P 30 and the P 45. The P 30 is designed for the fashion shooter who is looking to switch to digital photography with the best possible equipment at a reasonable price. The P 45 is a full format digital back which will fulfill all needs, even for the most demanding high load/high end commercial shooter. Both backs offer valuable and impressive features and specifications:

P45 specifications:

39 MP
3S technology (Secure Storage System)
35 frames / min.
50-400 ISO

P30 specifications:

31 MP
3S technology (Secure Storage System)
45 frames / min.
50-800 ISO

The P21 18 MP digital back offers some very exiting and much sought-after features - features which will appeal to fashion and portrait shooters in particular:

Fast capture rate - 60 frames per minute both tethered and untethered
Light sensitivity for outdoor shooting
Rectangular file format
3S technology (Secure Storage System)

The new Phase One P 45 and P 30 start shipping in November and December, 2005 respectively. The P 21 starts shipping in February, 2006.