Aug 10, 2011 17:41 GMT  ·  By

The E3 2011 Nintendo announcement of the new Wii U home console was leaning heavily on the new controller that the device would deliver, with its integrated touch screen and the added analog controls, and at least one leading video game industry executive believes that this will be the key to its success.

Speaking to IndustryGamers, Peter Moore, who has been recently promoted inside the Electronic Arts structure to become the Chief Operations Officer, has said that in the future the success of consoles will no longer be linked to graphics quality but to ability to impress the gamer with innovation.

The executive said, “Now it’s about interfaces. Now it’s about building a community in a rich, powerful, way. And now it’s about, ‘What is the way we can control the game?’ You’ve seen that with Move, you’ve seen it with Wii MotionPlus more recently, and you’ve certainly seen it with Kinect.”

He added, “Nintendo’s job, quite frankly, is to build a better mousetrap with regards to the way that we use the controller.”

Moore also believes that Sony and Microsoft are also working on next generation consoles and that they will no longer be trying to get better graphics but to include something innovative in terms of interface and control.

Moore also praised Nintendo for the online features that have been revealed for the Wii U.

A number of analysts said that Nintendo had miscalculated by only delivering the same level of graphics as the currently on the market Xbox 360 and PlayStation 3 and by choosing to try to lure gamers with a new control system, like they have already done with the original Wii.

The home console is set to be delivered at some point during 2012 and Nintendo has not yet revealed how much it plans to charge for it.