Xbox

Peter Moore Laughs at Sony's 'Failing' Ten-Year Plan

He also hints that they're close to getting to the mass market price point sooner than Sony - 360 price cut?

By Filip Truta, Games Editor

17th of July 2007, 14:43 GMT

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You have to admit it's pretty funny to hear that Sony is 'failing' in Japan, the territory where the PSone and PS2 have sold wonderfully for the past 10 years. And that's what Microsoft's Peter Moore hints at when dodging (so to speak) a question coming from

GameDaily.biz, regarding the company's future plans with the Xbox 360, given that Microsoft's machine doesn't sell too good either. Moore talks about Sony's 10 year plan and how it's all about to "crumble."

As the mentioned site reports, "when asked specifically about the importance of Japan to the global console battle," Moore stated the following: "That's probably a better question for Sony who's getting outsold by what, 6-to-1? You can bet that Sony built a long-term business plan about being successful in Japan and that business plan is crumbling."

You can just see him laughing his lungs out saying this, but of course, the reporting sites never gave any clues to whether he was actually laughing or just being ironical. Moore added: "I built a business plan [for Japan], but I don't think my expectations in Japan were anything close to what Sony's expectations are. They are failing. They're missing their plan by much more than I'm missing my plan."

He continued saying... "I'm not sure what their 10-year plan is. It's like they just said, 'We have a 10-year plan' [and that's it]. [...] I think the plan we have built, that calls for cost reductions in hardware, clearly gives us an advantage in price that actually allows us to get to [lower] price points much sooner than Sony will. They can have a '10-year plan' all they like, but it's executing that plan and getting to the mass market with price points [that matters], and I feel a lot closer to being able to do that than they do right now."

OK then, how much do you want to bet we're going to hear from Microsoft soon, on an Xbox 360 price drop topic...?

TAGS:

Microsoft | Peter Moore | Sony | Ten-year plan | Xbox 360

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