Adding its biggest customer yet to its white-label services

Mar 2, 2010 16:27 GMT  ·  By

Dailymotion's video recommendations are about to get better, or, at least, that is the hope of the new deal with white-label recommendations and discovery engine The Filter, the brainchild of British rock icon Peter Gabriel. The Filter will provide video recommendations for Dailymotion's 66 million international users with the intention to drive up page views and to keep people on the site for longer.

"After achieving significant user engagement results, I am thrilled that Dailymotion has chosen The Filter as its recommendation engine," David Maher Roberts, CEO of The Filter, said. "This new partnership underscores The Filter's recommendation capabilities beyond the music space and validates the effectiveness of the technology at any scale."

The Filter was founded in 2004 and was designed to enable users to get media content personalized to their tastes. The site has been growing steadily and has reached 800,000 users, not exactly a giant figure, but a decent one. Its main focus lately has been on providing white-label services and it has signed several partners so far, like Sony Music Entertainment, thePlatform or We7. The company says it is also working with Nokia, possibly also trialling the technology like it did with Dailymotion, now its biggest partner by far.

The company had been testing the recommendations engine with Dailymotion for nine months before signing the video site, so there must have been some pretty clear results. The Filter says that, in this time, it has captured over five billion video views and delivered over one billion recommendations.

"Dailymotion is committed to delivering the best video experience to our users and that means helping them find the next great video to watch," Joy Marcus, general manager for Dailymotion U.S, said. "Through The Filter's technology, we will offer our users an even better way of discovering the videos they want to watch on our site. We are moving from good to great. This is an exciting moment for our users."