It looks like there's a new market for handset producers to cover. Children are long equipped with the latest mobile technology, but it looks like pets have been neglected at this chapter. It sounds a bit unfair, especially for those who treat their pets just like humans, so PetsMobility has brought the PetCell mobile phone.

This cellular designed especially for dogs has some important uses, such as a GPS for making sure that the user keeps track where his pooch is at all times. Some dogs have the bad habit of running away and forgetting the way back home. There are some pets with a built in GPS that always manage to find their way back home by themselves. For the others, it's up to the owner to keep track of their whereabouts and find them once they are lost.

There are surely other less expensive devices that can make sure that the pet owner always finds his dog in time, but PetCell brings one more important feature. Pet owners must be the only ones to understand just how big of a deal it is that they have the possibility of talking on the phone with their dogs. Some people get along with the animal that they care for so well, that they can even understand what the pets are communicating through barks. Strangely enough, the PetCell is capable of being programmed to take calls only from specific numbers. The number of people willing to call on your dog must be so huge that it pays off to include such a feature.

The device is also capable of taking the dog's temperature to notify whether it is too hot or too cold. The PetCell comes with its own number and also has a "call owner" button, for people to use in case they find the runaway dog.

All these sound pretty cool and even useful. The price, however, is ranged between USD 350 and USD 400. That's almost the price of the iPhone after its price cut. That should be enough for the mutt to impress all the cats on the block and make them turn green with envy.