14 DAY TRIAL // According to Consumer Intelligence Research Partners, Apple fans have been swayed by the arrival of iPad Air and iPad mini with Retina display, causing them to forget that there are cheaper versions out there.
CIRP says that, in the September quarter, the iPad 2 made up 22 percent of iPad sales. By contrast, in the December quarter the iPad 2 only had 5 percent of sales.
That’s hardly a surprise, considering that Apple fans are suckers for the latest and greatest, and with such attractive options on the tablet – iPad Air and iPad mini Retina – who can resist?
“Apple managed to shift significant sales to its higher-priced models,” said Mike Levin, CIRP partner and co-founder.
“For the past year, the legacy iPad 2 grabbed from one-quarter to one-third of iPad sales. Along with the trend toward sale of models with larger storage capacities, Apple should see higher iPad average selling prices, with iPad 2 at only 5% of total sales and iPad mini sales split between the original model and the new iPad mini with Retina display,” Levin added.