14 DAY TRIAL // Pebble is an interesting contender to the smartwatch throne. The company started out in 2009 as a school project while CEO Eric Migicovsky was still enrolled at the University of Waterloo and since then managed to produce quite a sensation on Kickstarter.
Anyway after successfully launching Pebble to the masses, the smartwatch maker wanted a way to survey the ecommerce activity on its website and in order to do so it turned to analytics platform Keen IO.
But now Pebble is craving a little more insight into how owners of its smartwatches make use of the devices and the companion apps offered, reports the TheNextWeb.
Keen IO came into existence a few years ago in an attempt to provide customers with a flexible platform for gathering data. The service allows the collection of unlimited data, which is then made available in the cloud for further query, visualization and sharing.
So what does Pebble want to know concerning the behavior of those who own one of their smartwatches? Initially, Pebble wanted some insight into what kind of customers arrived on their page and, of course, which ads worked best.
The start-up was also interested in discovering ways to transform curious onlookers who were just browsing for fun into paying customers.
But over time the company wanted Keen IO to go into more specific details, like what kind of apps users installed. Most importantly, Pebble was interested to find out which apps users aren’t using, so it can bring enhancements to its platform.
Based on this data, Pebble might look, at some point, to kill some of the unpopular feats and replace them with something more of use.
Pebble also hopes to find answers to questions like:
- Are users properly setting up and configuring their watches, or is the process confusing to them? - How many hours is each watch connected to a user’s phone per day? - What events were occurring right before the watch crashes? - What does the developer activity on the platform look like?
Pebble seems to be one of the companies that’s actively pursuing making their smartwatch iteration better. And, certainly, user feedback is a very big deal and should not be ignored.
Hopefully, Samsung will go down this path some day and listen to costumer pledges, by opening up the compatibility of the Gear 2, Gear 2 Neo and Gear Fit wearables to all Android devices out there, not just those from its own garden.