Paris Hilton's soft-core pornographic commercial

Paris Hilton's soft-core pornographic commercial went down like a bomb. Angry parents and watchdog media protest against broadcasting the ad on TV.

Paris Hilton, dressed in a bare-necked swimsuit, soaps (there's a lot of bubbles involved) and rinses a black Bentley and then takes a bite out of a Carl's Jr. "Spicy BBQ Six-Dollar Burger''. The commercial ends with a specific "That's hot!" Hilton signature.

Carl's Jr spokesperson , Brad Haley declared on the company's website "Great looking actress, great looking car, great looking burger...that's pretty much the idea." The company has even set up a separate website for the ad campaign at spicyparis.com so people can judge for themselves.

The Los Angeles-based group was determined to ask the Federal Communications Commission to declare the ad indecent, according to spokeswoman Melissa Caldwell.

"The ad crosses any sort of boundaries about what's appropriate for TV," Caldwell said, adding that the spot was "basically soft porn."

CKE Restaurants Chief Executive Andy Puzder declared that the ad isn't pornographic "There is no nudity in this ad. This isn't Janet Jackson's nipple," Puzder said in an interview. "It's just a fast-food ad. I wish they would focus on something that might be more meaningful."

Puzder added that the commercial has only run during adult television programs and is aimed at Carl's Jr.'s target demographic of "young hungry guys."

"It's not as if we're running this on SpongeBob SquarePants," Puzder said, referring to the popular children's television cartoon. "This ad is not targeted to kids."

CNN reported that since May 19, the ad has run during sports programs, on ABC's "Desperate Housewives" finale Sunday and on the season-ending episodes of Fox's "The O.C." and NBC's "The Apprentice."

Paris describes the ad as "clever and hot." It is so hot that it reportedly melted down the servers Carl's Jr. set up to show the ad.

You can see it with your own eyes below, press play.