The Los Angeles Convention Centre showcases the latest innovations in the video game industry. Among them, a little thing you will be able to download and play on your mobile phone: Paris Hilton's Jewel Jam.

Given the name, it is more than obvious that the company aims at top scores linked with Paris Hilton's fame as infamous socialite.

Paris Hilton herself bothered to show at the Electronic Entertainment Expo to promote Paris Hilton's Jewel Jam and bash a little more in her undeserved spotlight, smile at photographers and sign autographs.

Nobody ever questioned her dumbness, so her calling the game by the wrong name did upset only few people who attended the event.

Wearing as usual a minidress (and red platform pumps), the Hilton show-off said to the crowd: "Sorry I'm late. I'm really excited to have my new video game, 'Diamondquest'. Thank you all for coming, and you can download the game."


We all know she's on her own quest for big diamond engagement rings but still she could at least have bothered to know the name of her own video game!