14 DAY TRIAL // It shouldn’t be too difficult for parents with a decent income to know what their kids want to see under the tree this Christmas. According to a Nielsen survey, all kids between 6 and 12 years of age are sold on the iPad, iPod touch, and iPhone.
Kids are looking forward to “iHoliday”, says the research firm. “A recent Nielsen survey shows kids’ holiday gaming and electronics appetites are whet by a number of top-selling Apple devices – with the iPad leading the pack,” reads the latest report from the company that provides measurement and information for profitable growth.
As the above chart shows (click to enlarge) most kids between ages 6 and 12 want an Apple tablet. The second most desired device among youngsters is the iPod touch, and third is the iPhone.
“Consistent with U.S. kids’ 2010 wish lists, the Apple iPad is the most desired consumer electronic among kids ages 6-12 for holiday 2011,” says Nielsen. “In fact, the iPad increases its stronghold, with nearly half (44%) of kids expressing interest in the product, up from 31 percent in 2010.”
“Two other popular Apple devices – iPod Touch (30%) and iPhone (27%) – round out kids’ top three, with computers and other tablet brands each appealing to a quarter of younger consumers,” reads the report.
Their research also revealed that appeal for the iPad among consumers ages 13 and older has also broadened compared to last year. In fact, demand for the iPad (24%) exceeds that of computers (18%), which Nielsen found in 2010 to be the top item on their Christmas wish-lists.
“Further, it appears the iPad has successfully paved the way for other tablet offerings, as a notable 17 percent of adults/teens also express interest in non-Apple tablets,” the company also found.