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July 14th, 2006, 14:06 GMT · By Anca Rusu

Panasonic's Finance Solutions Program

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Panasonic Broadcast just announced that it has signed an agreement with Partners Equity Capital Company (PECC) in order to provide innovative financing and leasing programs to business customers who want to acquire Panasonic professional video equipment and that the PECC will control the program - Panasonic Finance Solutions - through Panasonic's current professional video reseller network, informs Hardware Zone.

"The desire among our professional video users, especially small businesses, to be able to lease equipment is quite great. Panasonic Finance Solutions will serve as a one-stop provider for our customers by
not only offering the best professional video equipment, but also the most affordable way to acquire it," said John Baisley, President of Panasonic Broadcast.

Panasonic Finance Solutions' leases can be ordered to include service for the entire term, professional fees and other soft costs, as the offer can also guarantee for the ability to upgrade or add-on equipment as required to ensure the customer's access to the latest technology.

Panasonic Finance Solutions is also said to improve the sales process meant for dealers and resellers by enabling the latter to offer these products to their end-customers.

"Besides affordability," said John Baisley, "our customers will also appreciate the comprehensive benefits of equipment acquisition through Panasonic Finance Solutions, such as 100% cost coverage and technological obsolescence protection. For example, a Bundled Lease will provide one easy payment for 100% of the customer's costs for Panasonic equipment, as well as peripheral equipment not necessarily manufactured by Panasonic, such as lenses, tripods, and accessories."

A Panasonic official, Steve Grosso, PECC's President and CEO, stated that every customer engaged in this Panasonic program will benefit from the same enhanced features as they expect from other types of equipment.

"The relationship with Panasonic Broadcast exemplifies our commitment to work with premier brands, as well as Panasonic's commitment to provide total solutions for end users and sales opportunities for its distribution channels. We are proud to work with the leader in the pro video industry," declared Grosso.

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