We can finally say that Panasonic has not allowed this whole week to pass by without a product launch. It is not letting its rivals enjoy all the attention of the consumer base after all.
Naturally, we know about the high-end, 3D projector built in collaboration with Hollywood filmmakers.
That product doesn't really count though, not now, after Pentax, Nikon and Sony showered the market with photo and video cameras.
It turns out, though, that Panasonic does have a camera nearing availability. The company just wasn't as forthcoming on the details as everyone else.
And by that we mean that there is no press release to be found. Instead, a commercial, posted on YouTube either by accident or deliberately, has revealed it, as well as some hardware specs.
It is called Lumix GH3 Micro Four Thirds and it relies on a 16-megapixel image sensor. Thus, it isn't as overpowered as the Sony Cyber-shot RX1. 16-megapixels is still a lot though, something that the NEX-6 will definitely testify to, so to speak.
Other assets revealed by the commercial are the Venus Engine processor, a flip-out LCD, an f/2.8 12-35mm lens and a splash- and dust-proof magnesium alloy body.
Panasonic's product should have no trouble capturing high-quality HD video at 72Mbps and 60p. It is possible that Full HD (1080p) footage can be shot at that rate as well, but there is no guarantee.
At this point, we aren't sure what to expect from the companies on the photo, video and projector market. After seeing Fujifilm announce that it is quitting the cinema film business, we are left wondering if Panasonic will back out of some segment or other as well.
So far, the company has been using the other method of cutting its losses: firing people, but that can only work for so long.