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July 20th, 2006, 08:43 GMT · By Anca Rusu

Panasonic Launches the World's Largest High Definition Plasma TV

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Panasonic, a leader in Plasma TV development, today launched the U.S. pricing and availability of its latest 103-inch diagonal High Definition Plasma TV and the world's largest such product. More precisely, the TH-103PZ600U is a new addition of Panasonic's series of industry-leading Plasma TV's including the 37-inch, 42-inch, 50-inch, 58-inch and the recently announced 1080p 65-inch.

"Panasonic didn't create the world's largest plasma TV as a technology demo for a trade show," said Andrew Nelkin, Panasonic's Display Group Vice President. "We created it because, as worldwide sales of Plasma TVs continue on a meteoric
rise, the market is seeking bigger displays on which people can experience the High Definition lifestyle.

The TH-103PZ600U sports a widescreen progressive display featuring full HD pixel resolution of 1,920 x 1,080, a contrast ratio of 4,000:1, and 4,096 equivalent steps of gradation. Its effective display area is more than 89.3" wide by over 50.2" high. The super-size 103" 1080p panel is equivalent in size to four 50-inch Panasonic plasma displays.

"As important as it is to provide customers with the biggest and the best image, it is equally as important to Panasonic to provide extreme customer satisfaction," said Nelkin." With that goal in mind, we are offering customers an industry-first three-year in-home limited warranty with the 103-inch Plasma. We believe our Plasma TV customers are entitled to extra assistance to ensure they enjoy an easy transition to HDTV and get the full value of their investment."

Furthermore, all Panasonic Plasma TVs' owners are covered by the Panasonic Plasma Concierge program which provides advice and answers from professionals to help users get on with the experience of enjoying HDTV's benefits.

"With the debut of our 103-inch model, Panasonic now offers customers the most robust and diverse range of High Definition Plasma displays," said Nelkin. "Panasonic's 103-inch display represents the pinnacle of our achievement to date and truly redefines the level of ultimate home entertainment available for the most demanding video connoisseur."

The Panasonic TH-103PZ600U is expected to be available on the retail market in December at a suggested price of $69,999 and will require professional installation due to its weight and size.

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