To enable mobile TV for network operators in Asia

Dec 12, 2006 15:38 GMT  ·  By

SK Telecom, TOSHIBA, Glocal Media, and International Mobile Broadcasting Pte. Ltd. recently announced the formation of the Pan Asian Mobile TV consortium to enable digital multimedia broadcasting for mobile operators in the region. Trials are set to begin in early 2007 with leading mobile operators in Asia.

SK Telecom is Korea's Leading mobile communications company with more than 20 million subscribers. "The Pan Asian Mobile TV initiative will open a window of opportunity for the mass in the Asia Pacific region to enjoy a buffet of global contents ubiquitously through their mobile handset. This multilateral, cross-cultural initiative will exemplify the vision of a united Asia," said J.H. Kah, Vice President, SK Telecom.

Toshiba is the pioneer in digital multimedia broadcasting and is the founder of MBCO (Mobile Broadcasting Company in Japan). "The vision will bring a new era of Broadcasting in the Asia region. People can enjoy informative, educational and entertaining live contents from all over the world anytime and anywhere with cell phone most cost effectively by adopting S-DMB system that was commercially proven in Japan and Korea," said Masashi Suenaga, TOSHIBA.

Glocal Media is a leading content aggregator. International Mobile Broadcasting is the holder of Asian mobile TV licenses and spectrum. "Glocal Media is very excited to be the content partner in this mobileTV consortium, we believe strongly that mobileTV is the next big thing and Asia is the place to do it. It offers us content owners a new distribution path to reach our customers and at the same time an opportunity to develop brand new forms of content that will be specific to mobileTV," said Dennis Young, CEO Glocal Media.