
ACCESS, the company behind the NetFront
browser, has unveiled a new brand identity that signifies a milestone in the company's history, reflected by the change of its logo. The company also announced that its subsidiary, Palmsource, the developer of the Palm OS, is changing its name into ACCESS.
Together, ACCESS and PalmSource are committed to developing products and platforms designed to optimize the capabilities of mobile
phones
and devices. The first product that will benefit from the two companies' technologies and expertise is the ACCESS
Linux Platform (ALP), announced in February 2006.
"Our new logo has been designed to symbolize the transformation of ACCESS as it evolves into a truly global company dedicated to providing innovative products and technology," said Toru Arakawa, ACCESS CEO, president and co-founder. "The new logo symbolizes our Company values of total customer satisfaction, integrity, innovation, excellence and openness."
The new logo reflects the Company's evolution as a global corporation with 29 offices in Asia, Europe and the United States. Featuring four spheres emanating from the word ACCESS, the logo is a metaphor for the technologies and products that ACCESS generates, incubates and releases to the world. These spheres represent the
technologies, products, industries, and business models that ACCESS and PalmSource have developed, as well as the ones it has yet to generate. Highlighting the two companies coming together as one, the logo features two shades of blue associated with both ACCESS and PalmSource.
In addition to the new logo, ACCESS has launched a new global website that integrates, updates, and expands the information previously available on the standalone PalmSource and ACCESS
web sites. The new site is available in five languages - English, Japanese, French, German, and Spanish - and can be accessed at www.access-company.com.