“Pacific Rim” Viral Campaign Kicks Off with Two Videos

Guillermo del Toro’s film will have aliens, robots, mayhem, destruction

The official campaign for Guillermo del Toro’s highly anticipated alien / robot movie “Pacific Rim” has finally kicked off. We already have two new videos aimed to build up hype for it, so make sure you check them out.

The first is embedded above: it shows nothing of the film, but it does talk of Kaiju (Japanese for “monster”) which may or may not attack at any moment without notice.

The second is embedded below and offers the first official look at the film. The Kaiju are here, clearly.

Using the same technique employed by “Cloverfield,” that of a faux news stories broadcast on live TV, the video allows just a glimpse at the kind of mayhem these Kaiju can create on Earth.

Their target here is San Francisco.

As del Toro said at Comic-Con 2012, “Pacific Rim” has the alien monsters on one side (the baddies, that is) and giant robots operated by men on the other.

In other words, it’s a movie that brings together some of the most used themes of recent years, in 3D, of course.

The film will be out on July 12, 2013.

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