While most of NVIDIA's OEMs have gleefully taken the GeForce GTX 960 and rebuilt it in their image, some have only added their logo sticker and nothing else, judging that a lower price would work best.
Especially since the GeForce GTX 960 is supposed to work well even at stock settings, well enough to render 4K on 1080p (in a manner of speaking) and keep heat so low that the cooler probably won't even activate half the time.
PNY is one of the NVIDIA OEMs that have revealed a stock-clocked and cooled GTX 960.
Thus, the GM206 GPU (with its 1024 CUDA cores, 64 TMUs and 32 ROPs) runs at 1,127 MHz most of the time, consuming 21W-31W in normal operation. The GPU Boost top speed is the same as on NVIDIA's original as well, of 1,178 MHz.
There are, of course, 2 GB of memory clocked at 7 GHz as well, controlled by the PU via a 128-bit interface.
The PNY baseline GeForce GTX 960 is up for sale at $200 / €200, which is the price dictated by NVIDIA and a sum that most, if not all, of the other GTX 960 in the world will exceed by a certain amount.