PETA Now Shareholder in Cosmetics Company Revlon

For quite some time now, PETA has been asking Revlon, an American company that specializes in manufacturing and marketing cosmetics and personal care products, to step up and make it clear whether or not it is paying for animal tests carried out in China.

Apparently, the Chinese government presently requires that most of the cosmetics and personal care products which are sold on markets in this part of the world undergo animal testing prior to their becoming available for customers.

Although Revlon has previously agreed to give up on animal testing in favor of cruelty-free testing alternatives, which supposedly are both much more reliable and significantly less time-consuming, PETA now fears that, because this company's products are now being sold in China, Revlon might have agreed to provide funding for the animal tests performed in this country.

As explained on the official website for this green-oriented organization, this would not be the first time when a cosmetics company backs down on its past promises to not support animal cruelty.

Thus, Avon, Mary Kay and Estée Lauder have all agreed to finance animal testing in China, which is why PETA has taken them off their list for cruelty-free companies.

Turning back to the issue at hand, recent news informs us that, in order to determine once and for all where Revlon stands when it comes to Chinese animal tests, PETA has bought stock in this cosmetics company, something which will allow it to attend regular shareholders meetings and push for its cause.

Tracy Reiman, the organization's executive vice president, explained how, “Since Revlon won't come clean to consumers, maybe it'll answer a shareholder.”

Furthermore, “If the company is breaking its 1989 ban on poisoning animals, we will find out in the boardroom, if necessary, and then shout it from the rooftop.”

For the time being, PETA is asking consumers to no longer purchase Revlon cosmetics and personal care products, until things clear out and the company is proven not to be responsible for acts of animal cruelty.