Recently, NVIDIA has been working towards restoring its hold over the PC market by offering the GeForce GTX 400 series of graphics cards. Also, on the mobile consumer electronics market, it only managed to power the Microsoft Zune HD player and the Microsoft Kin phone. As such, one may think that the company plans to focus on the computer market. This doesn't seem to be the case though, as a certain executive actually stated that the future lies with mobile electronics and that PCs will actually become “very archaic.”
Neil Trevett is the vice president of mobile content development at Nvidia and the head of the Khronos Group. What he believes is that the incredible advancements on the portable device front will soon eclipse those on the PC field. This may seem a rather odd assumption, considering NVIDIA's financial situation. Currently, the revenues from mobile electronics and game consoles only accounts for 3.11 percent of the company's total, while 78% is made up of discrete GPUs for laptops and desktops.
According to Trevett, even despite what the market currently looks like, the future will be completely mobile. The so-called reason is that low-power handsets and other CE will likely see performance boosts, especially by means of the NVIDIA Tegra SoC, based on the ARM architecture. It is unclear whether Trevett expects the market of PCs to just disappear or that the market for portable devices will just grow large enough to overshadow it.
“PCs will soon seem very archaic. Mobile computing is the future. Mobile is the web, the web is mobile, the two are really integral,” stated Neil Trevett, vice president of mobile content development at Nvidia and the head of the Khronos Group, during his speech at “Apps Everywhere” panel at MobileBeat, reports RCR Unplugged.
"For Nvidia, coming from a PC perspective to the world of mobile, we really see the benefit of the open approach versus that of a closed one. We really see the benefit of Android over Apple. Android is going to be the Windows of the mobile world,” he concluded.