phling! allows users to stream audio files from their PCs to their mobiles

Nov 28, 2006 10:41 GMT  ·  By

Oxy Systems announced the launch of phling!, a hosted mobile music and social networking service. phling! provides users with an easy way to listen to, discover and share music stored on their home PCs.

phling! lets users connect their mobile phone to their home PC over the operator's cellular network, where they can view and play music tracks and podcasts from their own media collection. They can also connect with others in the phling! community by browsing their profiles, music libraries, and music ratings.

Members of the phling! community can share the music in their libraries with up to six friends, allowing them to listen to each other's music. The social networking capabilities of the service help users find others with similar tastes in music and a bulletin board feature lets them read and leave messages for their friends.

With phling!, users no longer have to connect to transfer music via cable from their PCs to their phones. Instead, subscribers can listen to their music by wirelessly streaming the audio files to their handsets, eliminating the need for additional storage space on their phones. Another benefit is that if a subscriber happens to lose his/her handset, they can easily reconnect their new phone to the phling! service without worrying about losing their music or photo files.

"A recent report on mobile phone and MP3 usage from Continental Research found that a growing number of consumers are listening to music on their cell phones, challenging the future growth of iPod sales. With online social networking and digital music being two of the most used forms of entertainment technology by teens and young adults, phling! presents mobile operators with a tremendous opportunity to take advantage of this trend," stated Mike Krasner, president and CEO, Oxy Systems. "phling! pairs these technologies together into a fun mobile service that satisfies the need for teens and young adults to 'stay connected' in a highly entertaining, social environment, while driving music download revenue and overall average revenue per user for carriers."