Over 15 Million Amazon Kindle Fire Tablets Will Sell by 2013

Whether or not the Kindle Fire becomes a best-seller like its e-reader predecessor is still up in the air, but certain parties, in this case Strategy Analytics, definitely seem to think it will.

About two days ago, we wrote that Amazon had finally launched the Kindle Fire tablet, though this was just one of its announcements.

Nonetheless, the fact that Amazon finally launched its tablet is something that definitely did not go by unnoticed by the rest of the world.

While this very cheap e-reader turned some heads, as did everything else Amazon revealed, the tablet more or less stole the show.

Now, analysts with Strategy Analytics predict great things ahead for the device, with high sales levels cited for the following two years.

More specifically, it is assumed that about 15 million Kindle Fire models will sell worldwide by the end of 2013, assuming that Western Europe, Japan and other developed markets get their own in 2012.

“Our first impression of the Amazon Kindle Fire is very positive,” says Peter King, Director, Tablet and Touchscreen Strategies, Strategy Analytics.

“Amazon has avoided what most of the earlier iPad competitors failed to avoid; a direct comparison on size, features, price and user experience.”

One might find it somewhat amusing that such a high figure is seen as likely, since it was not so long ago that the success chance of Amazon tablets was questioned.

That said, support on Google's part and the increasing scale of Android apps (and their number) are considered essential in the newcomer's future.

“One company that will welcome the Fire is Google,” King continues. “Amazon will likely sell such high volumes of the Fire that Google's Android OS will benefit from the increased scale of Apps developed with Android in mind in general, and Amazon specifically.”