Over 100,000 Sellers in Google's New Paid Shopping Search Engine

Google's new Shopping platform is taking shape and Google is wasting no time boasting about it.

The big change is that the new Google Shopping is actually a paid search engine as opposed to an organic one, that is, companies pay for every product you see listed. You don't pay, you don't show up in the results.

Google is also offering several tools to make shopping easier, overall Shopping is a big push into ecommerce, the biggest Google has ever done, by far.

Shopping is set to go live in the US next month. In preparation, Google is highlighting the progress so far and the tools it's offering to customers.

"We've been pleased by the rapid adoption of Google Shopping in the retail community; tens of thousands of merchants, including many marketplaces, have come on board and are participating in Google Shopping via the new model, based on Product Listing Ads (PLAs). Overall, this represents inventory from over one hundred thousand sellers," Google wrote.