Oscars 2013: Apple Rolls Out New iPad Ad – Video

While all eyes are on the new iPad 5 that’s reportedly prepared to hit the market later this year, Apple continues to advertise the existing iPad version with a TV ad this time displayed during the Oscars show.

Unsurprisingly, the new commercial is clearly aimed at filmmakers and showcases several applications that could help users record and edit videos.

While there’s nothing surprising in seeing Apple roll out advertisements during events with a huge audience, we’re a bit shocked that Microsoft hasn’t joined the show, especially since the company has already spent a fortune on the marketing process of its Surface tablet.

In the end, it could have been quite an uncanny moment, given the fact that the iPad and the Surface, be it RT or Pro, are more or less fighting for the same buyers. Have a look at this ad and let us know what you think in the comment section below.