Orange and UEFA Team Up to Offer the Official EURO 2012 Mobile App
The application will be compatible with eight mobile platforms
With only two months left until the kick-off of UEFA EURO 2012, those who plan on going to Poland and Ukraine for the sports event can now download the official application for mobile phones.Simply dubbed “Official UEFA EURO 2012,” the application is the result of the partnership between major carrier Orange and UEFA.
Once installed on the mobile phone, the application enables users to access live results, or set various customized alerts, as well as view photos, standings, read news and watch video highlights from midnight after the end of the match.
In addition, the official UEFA EURO 2012 application comes bundled with social networking, geolocation and augmented reality features.
Orange and UEFA wanted to make sure that the mobile application can be used by anyone regardless of their phone, so they made it available on eight mobile platforms including iOS, Android, Windows Phone, Blackberry, Bada and Java.
It is also worth mentioning that users of the app will be provided with live text commentaries, video interviews and premium paid for highlights, statistics.
Given the fact that it has been integrated with social networking features, users will be able to share content from the application via Facebook and Twitter.
“Official UEFA EURO 2012” is now available as a free download in the Google Play store and it should be fully compatible with all devices running Android 1.6 and up.
“Our goal is to create digital experiences that connect our customers around their passions - and EURO 2012 is the football event that supporters will be most passionate about this year. By adding social and geolocation functionality to a EURO app for the first time, we are helping football fans across Europe to get the most out of EURO 2012 whether at home or at the tournament,” said Severine Legrix de la Salle, vice president of brand at Orange.