Has 5,000 software solutions for users

Dec 9, 2009 14:03 GMT  ·  By

Wireless carrier Orange announced today the launch of its own application portal, the Orange App Shop. According to the company, the new storefront will soon come to users' homescreens, offering them one click access to a number of over 5,000 applications, games, ringtones and wallpapers. Moreover, the carrier notes that, during the next year, it plans on working closely with developers and content providers for enhancing the number of available solutions with the App Shop.

The new software portal has been launched on a variety of mobile phones, and comes with services like Orange TV, Orange Games and Orange Maps, as well as a wide range of premium mobile applications. At the same time, it also offers users the possibility to purchase and download any content on the same Orange mobile bill, eliminating this way the need of pre-registering and the use of personal credit cards. The company wants to make sure that users enjoy applications that have been fully tested and are suitable for their devices.

Yves Tyrode, EVP of Orange Technocentre says, “We are giving customers a tailor-made shop window on the mobile that makes it easier to discover, download, use and manage content. Whether it’s a Smartphone user, or someone using a simpler device, we know the demand for content is there – it’s just about getting that experience right. That is why we want to give everyone with a phone in their hand the easiest access to personal content, on the most suitable device and tariff, to help them take the parts of the mobile Internet that they know and love, everywhere they go.”

The Orange App Shop comes ‘over-the-air’ to a number of more than one million customers in France and the UK. The market in these countries will also see the App Shop pre-loaded on handsets like the Nokia 6700, Sony Ericsson W995 and the Sony Ericsson Yari U100i (France only) in January. Handsets from Samsung, LG, HTC, Motorola and RIM will be pre-loaded with the service afterwards.

“Throughout 2010, Orange will continue to roll-out the App Shop service across its footprint, extending it to Spain, Poland, Romania, Switzerland, Slovakia, Belgium, Austria, Moldova and Portugal. In each country, Orange is making the App Shop relevant by providing localised content in the catalogue that best meets specific market needs,” the carrier also announced.