14 DAY TRIAL // FC Barcelona supporters will start seeing new ads and commercials on Camp Nou stadium this year. Chinese smartphone manufacturer Oppo and the Spanish football team have just announced a new partnership.
Under agreement, Oppo becomes an official sponsor of FC Barcelona for the next three years. As such, the company's logo and products will be advertised on Camp Nou.
“The company chose FC Barcelona not only because of their status as a global iconic football club, but also because they represent the art of football. The partnership with FC Barcelona will be an important step in OPPO’s global marketing strategy,” says CEO of OPPO, Tony Chen.
FC Barcelona and Oppo have also stated that the new partnership will enable them to cooperate in various sports aspects such as football events, activities of associations, and television advertising, among others.
Messi, Iniesta, Neymar, Suarez carrying Oppo smartphones? Why not?
This is indeed a huge step forward for the Chinese handset maker, which is mostly known in the Mainland.
Oppo has recently started to bring its products in Europe, and the partnership with one of the best football teams in the world is a big opportunity to make its smartphones better known to the world.
The fact that the agreement has been inked for three year suggests that Oppo already has a long-time strategy for the European smartphone market.
Speaking of which, Oppo has recently launched its R7 and R7 Plus smartphones in Europe, and has already made them available for pre-order in some countries.
“OPPO is a global leading smartphone brand known for its exquisite product design and state-of-the-art camera technologies,. We are more than happy to welcome OPPO to our family and hope this partnership can bring us closer to our supporters all over the world,” concluded CEO of FC Barcelona Ignacio Mestre.