14 DAY TRIAL // Today, Opera and Brazilian wireless carrier TIM officially announced the launch of the TIM App Shop, aimed at providing users with a wide range of mobile applications on their devices
The new TIM App Shop is powered by the Opera Mobile Store, and will be pre-loaded on all handsets that the wireless carrier adds to its offering.
Thus, the shop will be accessible to almost 70 million users on the carrier’s network in the country.
“For TIM subscribers, many of whom are accessing the internet primarily through their mobile devices, the TIM App Store is a useful resource for all kinds of applications,” the company notes.
Users accessing the TIM App Shop will be able to enjoy over 55,000 apps available for platforms such as Android, BlackBerry, iOS, Java and Symbian.
Both free and paid applications were included in the store, ranging from social media, news, weather, games and sports. The apps are available in English and Portuguese.
Opera notes that it has worked closely with TIM for the launch of the ship, so as to deliver a storefront experience that meets the needs and expectations of its users.
“Innovation is in the DNA of TIM and the relaunch of our app store, with more features and a greater variety of content, reaffirms our commitment to providing services and products that bring a unique user experience to consumers,” Fabio Cristilli responsible for the Internet segment, handsets and VAS in TIM Brazil said.
“Our goal with the new TIM App Shop, powered by Opera Software, is to increase access to different applications and further enhance the use of mobile devices by our customers.”
Opera and TIM announced a partnership back in 2010 and have already launched the Opera Mini browser as part of the deal. The app is available co-branded as “Navegador TIM” and provides users with a fast way to navigate the web.
“Over the past few months, Opera has put a lot of effort into perfecting its mobile app store,” said Lars Boilesen, CEO, Opera Software. “This marks the first time we’re partnering with a Latin America carrier for app distribution, and we are excited to work with TIM once again to bring the wide portfolio of apps for Brazilians to go on a shopping spree.”