Today, Opera and DiGi Telecommunications Sdn Bhd (DiGi) have announced the launch of a new mobile service for users in Malaysia, namely DiGiLive Web Pass.
Accessible through Opera Mini and the Facebook USSD (Unstructured Supplementary Service Data) service, DiGiLive Web Pass is expected to help driving mobile internet penetration, the two companies announced.
The new service was actually made available back in September, designed mainly for casual Facebook users who wanted a flexible data option that would allow them to access their accounts from mobile devices.
“Customers can choose from four different packages — 1-Day Internet, 1-Hour Internet, 1-Day Facebook and 1-Hour Facebook — depending on their browsing needs,” the two companies explain.
Furthermore, starting with October 16, 2012, the DiGi Facebook USSD service was made available to enable non-smartphone owners to access the social networking website straight from the handsets in their hands, all without a data or internet connection.
Through this partnership with Opera, DiGi is providing its customers with the possibility to browse relevant content to them straight through the Opera Mini browser.
According to Lars Boilesen, CEO for Opera Software, the two companies will work together to create a better mobile surfing experience for users in the country.
“We are happy with the rate at which our user base is growing in Malaysia through DiGi, which has grown to more than 200%, since we first announced our collaboration last year,” he said.
According to Praveen Rajan, head of products for Internet for DiGi, Malaysians are increasingly interested in social networking sites such as Facebook, and the company is working on making the Internet available for as many users as possible.
“Our primary strategy has been to ensure customers have a positive and good mobile internet experience regardless of which mobile platform or mobile phone they are using,” Praveen Rajan said.
“Customers now have more affordable options to choose from with the introduction of our latest service offerings. Response has been very encouraging since the soft launches of both services, and we are confident that we are on the right track to encourage more people to embrace the convenience these services have to offer.”