Opera and TECNO, a leading mobile phone brand in Africa, have announced the signing of an agreement for loading of the Opera Mini browser on the company’s devices on this continent.The two companies will be offering a co-branded flavor of Opera Mini to all TECNO’s users in Africa as part of this partnership.
TECNO’s dual-SIM handsets in Africa are very popular among end users, yet the company is looking for new means to make them even more appealing.
Opera Mini fits this purpose, since it will provide a suitable option for all those looking to enjoy Internet access on the go at lower costs.
“TECNO is currently experiencing the fastest growth period we've ever seen. We hope that, our products can provide more and more people with better and better internet experience in Africa,” says Jason Liu, the marketing director of TECNO TELECOM.
“Our initiative to co-brand this well-regarded web browser is key to TECNO ensuring that the users of our phones can get connected whenever they want, as well as achieving our business development targets in Africa.”
With Opera Mini, users can enjoy fast internet navigation even on slower networks, Opera notes, adding that the browser’s advanced compression technology helps in this direction.
The app was designed to compress web pages by up to 90 percent before sending them to the device, thus reducing data usage, network sting and the cost of enjoying web access.
“Africa is in the midst of a mobile-browsing transformation and mobile phones are the most important means for Africans to access the web. This initiative gives TECNO users in this area the advantages of a great surfing experience that is fast and affordable,” says Lars Boilesen, CEO, Opera Software.
Opera Mini is available for download for a variety of feature phones and smartphones, and has over 208 million users as of December 2012.