One Video, 30 Years of Apple Design Goodness

The 3D experts at Transparent House used their visualization capabilities to create a tribute to Apple. Observably impressed by the Mac maker’s taste, they decided to offer a glimpse into the company’s three-decade history of revolutionizing our technological world, one product at a time.

“The animation was done entirely using 3Ds Max and V-Ray render and took about 10 days to complete,” the description over at Vimeo reads. “Professionally done 3D visualization is the perfect tool to present concepts or new products in a beautiful, photoreal style, while creating a mood with music and conveying a message, through on-screen text or narration,” it goes.

“This animation was an artistic exercise and not intended for commercial use. The animation is not affiliated with Apple or any third-party companies. We hope this animation will be used mainly as an educational tool for the 3d visualization or/and design industry,” Transparent House claims.

Featured in the video (available below) are just some of Apple’s products. Admittedly, they are the most noteworthy ones - the Apple I (1976), the Macintosh I (1984), the Macintosh Portable (1989), the PowerBook (1991), the Newton Message Pad (1993), the iBook (1999), the MacBook (2006), the iPhone (2007), and the iPad (2010).

The last one is what sparked the production of this video, with Transparent House noting that it “greatly admire[s] [Apple] on the occasion of the iPad release.” It adds, “The idea was to show a glimpse into the history of this product giant by modeling some of the innovative products they've developed in their 3+ decade history.” It used music by Oleg Galkin for the soundtrack.

Transparent House appears to have been solely focused on major products for this beautiful rendering, leaving accessories aside. One neat Apple product this video could (should) have included is the Magic Mouse, Softpedia believes. Although not regarded as truly revolutionary, the multi-touch point-and-click device does have Apple’s signature and, so far, it has been doing great.

Anatomy of Apple Design from Transparent House on Vimeo