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One More Google Step for The Chinese Expansion

AdSense Forum in traditional Chinese

By Bogdan Popa, Security and Search Engines Editor

28th of March 2007, 07:02 GMT

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Google's Chinese expansion is now boosted by another regional service powered by the search giant able to attract important Chinese speakers. The company announced today a new
version of the AdSense Forums, introducing the Traditional Chinese page. As you may know, Google released the Simplified Chinese edition of the product last year in September and is continuously creating regional solutions to increase their presence in the country.

"If you speak Chinese (or if you're an avid blog reader), you may remember that we launched an AdSense Help Forum in Simplified Chinese back in September 2006. We're happy to announce that the AdSense Help Forum is now also available in Traditional Chinese. There are over 1 billion Chinese speakers in the world, and we hope these two forums will allow our Chinese publishers to communicate in the most convenient manner," Arlene Lee, AdSense Publisher Support, sustained in a blog post.

You are probably asking yourself why I am talking about the Chinese version of the AdSense Help Forum as if it were another step for the expansion of the company. In the past, both Internet giants Google and Yahoo had several attempts to conquer China, but all of them were denied by numerous elements. One of them is surely the local leader Baidu, often regarded as the Chinese Google that attracted the majority of users also targeted by the search giant.

Yesterday, a new obstacle appeared for the Google China evolution after it was reported that more than 300 local firms are claiming they are Google agents. It seems like all of them were fake Google agents and sustained they were able to place adverts on the search technology. After they received the money for the service, they didn't provide any of the services mentioned to the clients.

TAGS:

google | china | adsense | forum


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