OnLive and Vizio Planning to Develop Netflix Rival

Nowadays, video streaming seems to be one of the biggest business in the consumer market so it comes as no surprise the fact that more and more players want to deliver their own solutions by each passing day, latest reports suggesting cloud gaming service OnLive and HDTV maker Vizio are discussing separate deals for subscription movie services of their own.

If this is indeed the case, these services will go head to head with the likes of Netflix and Hulu, both official and unofficial sources cited by the SlashGear website stating the companies are more than willing to come up with their own content streaming services.

Although no other details are available at this time, the news is highly likely considering that the OnLive console already comes with all the hardware required to make this a reality (meaning a Web connection and a HDMI output).

As far as Vizio is concerned, the company is already the premier HDTV brand in the United States when it comes down to its sales, so Vizio may take a sizable chunk out of the video streaming market if it decided to go this route, making devices such as the Apple TV and other streaming services obsolete since it will eliminate the need for a separate service or device.

If Vizio decides to go this route, the move would be very similar to what Sony is trying to do with its Qriocity service.

However, Vizio will definitely have a harder time to accomplish this compared to Sony, since the Japanese company already has a a large amount of content available thanks to its Sony Network Entertainment subsidiary.

But this doesn't mean that Vizio or OnLive can't get access to video content as some networks such as Comcast and Time Warner Cable fear that Netflix will become to big if left on its own so they would most certainly jump in to counteract this threat.

End of it all, we can be sure of anything right now as some pretty recent reports suggested that Vizio would be also interested in developing HDTVs using the Google TV platform, making such a content streaming service pretty unnecessary in my opinion.