E3 isn't right for OnLive

May 26, 2009 06:21 GMT  ·  By

The E3 (Electronic Entertainment Expo) Conference will take place at the beginning of June in Los Angeles. But as you may know, the city is quite close to Mexico, where the swine flu has been rampaging for quite some time. The ESA, the company behind the conference, has revealed that the show will go on and that the deadly virus won't affect its schedule.

Even though the ESA isn't afraid of the virus, we've seen that Capcom Japan is and it will bring neither its Dead Rising 2 game nor its representatives, like Keiji Inafune, to the show. Now, it seems that another important company in the gaming industry will skip the conference, namely OnLive, but not because of the swine flu.

In a blog post to fans and those interested in the OnLive service, which brings the concept of cloud gaming into the hands of mainstream users, the chief operating officer of the company, Mike McGarvey, has revealed that, because the conference is aimed at the retail part of the market, OnLive doesn't belong there.

“More than anything, E3 is a retail-oriented conference, both for retail platforms and retail publishers, and OnLive is neither,” revealed McGarvey. “You’ll hear and see plenty from us this year in the run up to our external Beta and launch, delivered directly to your home through your broadband connection.”

So while a lot of gamers and journalists were interested in E3 in order to test the OnLive service again, they will have to wait some more until the company will announce more details about it. We've already seen a lot of gaming representatives talk about it, either dooming or praising the service, but until it is launched we can't know for sure whether it will work, and thus bring an end to the need of multiple console or PC upgrades.