An all-you-can-eat mobile music service

Feb 13, 2007 14:48 GMT  ·  By

Omnifone, an UK based mobile music company has announced the launch of MusicStation, a music service that will be released in partnership with major music labels, mobile operators and mobile industry partners around the world.

What's special about the service is that users will be able to access the world's music on their mobile phones for ?1.99 per week. The weekly fee includes unlimited full-track downloading. The company's goal is to get its service onto customers' handsets before the European launch of the iPhone that will take place at the end of the year.

"The launch of MusicStation heralds the next generation mobile music experience for the hundreds of millions of mobile phone subscribers worldwide who want a simple, easy-to-use digital music experience," said Rob Lewis, CEO of Omnifone. "MusicStation will give users of any music-capable handset the ability to legally access, download and enjoy an unlimited amount of music, from a global music catalogue supported by the music industry, all for a small weekly fee, wherever they are."

Omnifone has already signed partnerships with 23 mobile operators that have a total customer base of over 690 million people. The first operators to commit to the service will be Telenor and Vodafone partner network Vodacom in South Africa.

Four more networks will be launching the service in the second quarter of the year, while the rest have planned a release for the third quarter.

MusicStation works on both the 3G and most 2.5G marketplace and allows users to download music over-the-air at any time or place.

Guy Fletcher OBE, Writer Director of the PRS and Creative Director of leading independent publisher, Music Copyright Solutions Plc commented: "Music Station will enable inexpensive total access to the world's music by almost anyone with a mobile phone?. it's a great business model for the industry and users alike? truly an important part of the digital revolution".