Steve Jobs must be rolling in his grave. Apple Inc., the computer company he co-founded with Steve Wozniak in the 70s, is using Microsoft’s Zune marketing materials to pitch iTunes as “Your Entertainment. Everywhere.”A feature
article by
Zunited aims to show that Apple has, on multiple occasions, inspired itself from its arch rival, Microsoft.
Some examples seem a tad far fetched. For instance, who can say for sure that Apple’s iTunes tagline - “Your Entertainment. Everywhere” - wasn’t just a quick jot-down that ended up as the company's choice for the iTunes banner on Apple.com?
Sure, the Mac maker’s marketing guys could have done themselves a huge favor and Google the tagline first. But it’s not exactly the type of original work that gets you thinking “hmm, I wonder if anyone else wrote these amazing three words together,” now is it?
Whatever the case, I think we can all agree it worked
a lot better for Apple (wink). What do you guys think? Copycat, or simple blunder?
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