Steve Jobs must be rolling in his grave. Apple Inc., the computer company he co-founded with Steve Wozniak in the 70s, is using Microsoft’s Zune marketing materials to pitch iTunes as “Your Entertainment. Everywhere.”
A feature article
aims to show that Apple has, on multiple occasions, inspired itself from its arch rival, Microsoft.
Some examples seem a tad far fetched. For instance, who can say for sure that Apple’s iTunes tagline - “Your Entertainment. Everywhere” - wasn’t just a quick jot-down that ended up as the company's choice for the iTunes banner on Apple.com?
Sure, the Mac maker’s marketing guys could have done themselves a huge favor and Google the tagline first. But it’s not exactly the type of original work that gets you thinking “hmm, I wonder if anyone else wrote these amazing three words together,” now is it?
Whatever the case, I think we can all agree it worked a lot better
for Apple (wink). What do you guys think? Copycat, or simple blunder?