Memory

OCZ On the Rebound, They Shoot, They Score

Or how to go full speed ahead when you're holding all the cards

By Dan Frincu, Hardware Editor

16th of March 2007, 10:36 GMT

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Just as the wind of change was hitting the Samsung coastlines, OCZ gets wrapped into the same whirlpool announcing at CeBIT their leadership in domains like memory and power supplies manufacturing. I actually don't know just how much of the market they have engulfed but they don't stand a chance against many other serious competitors in the same line of work.

Ryan Petersen, the CEO of OCZ Technology Group said that "OCZ

is excited to display a wide range of innovative new solutions at this year's CeBIT show. We are solidifying our leadership position in memory and power supplies with new products that really push the envelope in terms of performance, and will be tripling the size of our cooling offering, as well as revolutionizing the way consumers interact with computers and games with pioneering Neural Impulse Actuator technology".

Don't get me wrong, I believe that their products are a lot better than some of the items available on the computer components market, but they're somewhere in between when it comes to leadership. Since the majority of companies have crossed their manufacturing facilities into China, the workforce is cheaper and thus more products can be marketed.

But this phenomenal increase in production has brought some down sides along with it, the major one being that many people have stopped buying products "Made in China". Now, most of the computer components are being made in Asia and the consumers don't exactly have much of a choice when it comes to a purchase in this domain.

The point I'm trying to reach is that when this change took place, everybody hated it, but now it has become a fact we can't deny or prevent from happening. Big companies got even bigger in the process, and companies like OCZ maintained a linear increase in recognition and revenue. I guess this must be a habit of all companies, once in a while everybody is in a position of leadership.

TAGS:

OCZ | Technology | Group | Memory | Power supplies

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