14 DAY TRIAL // It seems that the speed benefits provided to PCs by solid state drives has become the focus of OCZ technology, to the point where the company has reportedly decided to give up on part of its memory product line, those on the lower-end segments to be exact.
Currently, OCZ owns four DRAM (dynamic random access memory) lines, namely Enthusiasts, Gamers, Special Edition and Value.
Now, solid state drives account for about 50% of OCZ's total revenues, and this mostly explains why the outfit would decide to drop development of all but the high-end and enthusiast-grade series.
This will allow it to more closely concentrate on flash storage and improve the performance and appeal of its SSDs at a more rapid pace.
"The Value DRAM segments basically were not providing any profit to the company” reportedly said Ryan Petersen, chief executive officer of OCZ Technology.
“Given our SSD growth trajectory - SSDs are more than 50% of our business on a go forward basis - and that fact that we dominate all segments of the SSD market in terms of performance, it just did not make sense to keep selling Value memory at 3% margins,"
"We have not specified exactly which exact lines are going away, but the emphasis will be on not just maintaining, but growing the high-end memory offering,” Alex Mei, chief marketing officer of OCZ,supposedly stated, according to the same report.
“This is the area we are traditionally strong in and customers can expect to see new premium memory products launching as we scale back our lower end lines,” he added.
“The distinct lines of what will be cut is an ongoing process as we optimize the product offering moving forward," Mei concluded.
Apparently, SSDs are the new best means by which a PC can become faster, after a long time when adding RAM was the best way to achieve this same goal.