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Rumours about mobile phones


O2 Gets iPhone UK Exclusivity

Wasn't that Vodafone? Confusing...

By Elena Balan, Communications News Editor

22nd of August 2007, 10:44 GMT

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Not even one day goes by without new and confusing information about the carriers set to bring the iPhone on European markets surfacing. Vodafone seemed to be a pretty sure deal, but now it looks like O2 will be the one to bring the handset on UK's market.

Apple has only closed deals with carriers from
some European countries. The company plans on bringing their phone firstly here and only then consider to expand the device's reach to others. It looks like the UK, France and Germany will be the only ones to receive the iPhone this autumn. The other countries in Europe will have the chance of enjoying this "wonder phone" only next year, along with its release in other continents.

The operators chosen to bring the iPhone in these three countries have kept secret the results of their negotiations with Apple. Still, FT Deutschland newspaper showed a high chance for the handset's carriers to be T-Mobile of Germany, Orange of France and O2 in the UK.

Vodafone seems to be completely cut out of the big picture, which is quite surprising, when considering the recent rumors that saw this operator to be a sure future iPhone carrier. There is even more surprising information provided by this newspaper. They claim that Apple will benefit from 10 percent of all iPhone revenues that the selected operators will cash in from the subscribers' calls and data transfers.

It is a clear thing that Apple is running a tough bargain with the companies that look to bring their phone out on the market. This can also prove to be one of the main reasons that negotiations last so long and the dissatisfaction that many operators show with Apple's terms. Still, for some of them it could prove to be more important to be the first ones to bring the iPhone on a new market and also gain considerably high publicity with it than make an old fashion deal with a handset producer.

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O2 | iPhone | Vodafone | UK
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