Number of Eco-Conscious American Doubles Since 1990

It seems that the US inhabitants have learned the lesson of environmental preservation. According to a recent study, 73% of the Americans are aware of the most important challenges the environment currently experiences.

More important, 58% of the people from the US recycle and 29% purchase eco-friendly products frequently. This implies that twice as many Americans are able to evaluate their own ecological footprint and are keen on greening up their conduct, GreenBiz.com reports.

There is still room for improvements, as recent research still reveals a major obstacle in displaying a 100% eco-conscious attitude.

It appears that most consumers go in favor of a more convenient product rather than selecting an item with a minimal impact on the environment. This is an issue that both people, governments and major companies will have to tackle in the near future.

We could easily change our behavior as consumers, taking into account that the same study indicates three out of four participants think a brand that decreases the impact of its manufacturing operations and final products follows a “smart business decision.”