Usually, coffin commercials, or everything that has to do with death actually, don't involve beautiful, voluptuous, barely dressed women expressing the idea of “Forever Goodbye,” but this was until Lindner coffin maker decided to turn around the way of advertising death related products.
It's a fact that barely dressed women sell, but caskets or mortuary-related stuff were not in the usual category of attractive-lady-related packaging and advertising. Girls in saucy outfits have been posing for various items like cars, fashion or even fast-food, but no one associated that kind of advertising with coffins. Well, this kind of gives you a different perspective over death.
Polish coffin maker Lindner sells more than 11,000 caskets a month after implementing this strategy. Since the first campaign in 2010, its signature advertising item is the business’ calendar condemned by the Catholic church. The calendar features very attractive women, mostly undressed or barely dressed, posing in different ways with the incredible coffins.
The provocative Lindner calendar can be bought with just $49 (€36) by whoever has the desire of hanging it on their wall. Some may say the connection between coffins, almost naked models and specific scenery is quite disturbing, but who are we to judge.
The bold campaign appeared after the Polish coffin producers came with the idea that a mood lighting ad will be good for their over-serious and sad business. “My son had the idea of creating the company's calendar so that we could show something half-serious, colorful, beautiful; the beauty of Polish girls and the beauty of our coffins,” Zbigniew Linder, the firm's owner said, according to Rocketnews24.
Besides the fact that they are advertising their beautifully crafted wooden coffins with the help of gorgeous models, they are also donating 100 per cent of the calendar revenues to charity. As a bonus, for every purchase, Lindner offers customers a free coffin-shaped pendant.