14 DAY TRIAL // The Facebook Like button is ubiquitous online, but it's now pushing out of the digital realm and entering the real world. The Coca Cola Village in Israel implemented real-life Like buttons on many of the amusement park attractions, shops, pools and so on.
Guests, fitted with RFID bracelets would then be able to "like" any of the activities just like they would a website or video and the action showed up on the website for all their friends to see.
The system is actually pretty straightforward. All guests were fitted with ID bracelets with Facebook login data which they provided. The bracelets were then able to connect to the social network, via the Platform, and post to Facebook.
The visitors would then be able to like many of the activities in the park at designated places. The novelty of the approach proved appealing as many ended up 'liking' more than a few things.
Guests could also have their picture taken in the park, by resident photographers, and all of the people in the photo would be automatically tagged on Facebook, using the bracelets.
The idea proved very successful, as many as 35,000 'likes' and tags were uploaded to Facebook by only 650 guests which were admitted at a time.
What's really interesting is that all of this was before Facebook Places was even launched. Everything was built using just the existing OpenGraph API capabilities.
Places though makes for a much, much better tool for this type of implementation. A Facebook Place Page for each location could have been set up allowing the guests to check in at their favorite places.
Of course, once Facebook Places launches internationally and users get more accustomed to the feature, you can expect a lot more real-life integration of Facebook features. [via adland.tv]