Companies can use the seal to guarantee a secure browsing experience for their customers

Apr 24, 2012 12:03 GMT  ·  By

Users who want to check if websites are trusted and secure shouldn’t look for the VeriSign Trust Seal anymore. Symantec decided to combine it with their Norton brand and thus resulted the Norton Secured Seal.

Ever since the security organization acquired VeriSign Authentication Services, anti-malware and security technologies have been integrated into authentication solutions.

“Since acquiring the VeriSign Authentication business, Symantec extends the core foundation of SSL to offer the most comprehensive security portfolio in the market,” revealed Fran Rosch, vice president, Identity and Authentication, Symantec.

“Our shift to delivering Website Security Solutions further strengthens the protection of data and information in transit. The Norton Secured Seal represents a major step in helping companies establish higher levels of website trust and confidence with their customers.”

An emblem that can guarantee a safe browsing experience is highly important in an age where the Internet is a place that should be treated as dangerous by default.

Symantec made a study before launching the new Norton Secured Seal and the company is confident that not only consumers can benefit from it, but also businesses which can guarantee a secure environment for their customers.

The numbers from the study show that more than 90% of internauts would continue an online transaction if presented with the new seal.

Symantec has already started replacing VeriSign seals with the new Norton Secured Seal on April 17 and it’s expected that in the upcoming days all logos will be updated.

While customers and experts seem to be happy with the new trust seal, we know someone that would doubt its powers.

Our readers may remember that not so long ago, the grey hat hacker known as Freedom identified a large number of websites that contained cross-site scripting vulnerabilities. As the hacker highlighted at the time, they all displayed the VeriSign Trust logo.